Putting Together a Modeling Portfolio: Common Mistakes and How to Avoid Them


When first beginning a career as a model, you likely won’t have many contacts in the industry. Before establishing the kind of reputation that will open doors and secure bookings, the only way to get a start in the business is simply by having a really strong portfolio, full of top quality photography.

The problem is, when you’re new to the modeling world it can be difficult to identify all the different elements that go into making a good photograph. You might know what you like when you see it on Instagram, but the fashion world doesn’t always function in the same way as social media.

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Influence Marketing: Power Posing at the Pitti Circus

There’s a major power shift taking place within the fashion industry right now. Some might say that things are becoming more democratic. Sure, the major brands have always paid close attention to what’s happening on the street. But this usually feeds back to the general public by means of a top-down process; dictated from on-high via the carefully curated looks designers show on runways, before finally going mass-market. 

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Extraordinary Models: meet Aimee Mullins

Propelled into the top 50 most beautiful women in the world by People magazine in 2000, Aimee Mullins is both a great athlete and an exceptional model. Aimee deserves her beauty title, because not only she is gorgeous, but also because her brave heart has led her to overcome many difficulties.

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How has the digital age profoundly affected the luxury industry?

The economic weight of the luxury industry in France and around the world is considerable. Models, photographers and all other creatives working in this sector, know or must know the luxury industry is constantly evolving.

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La Relation Tumutueuse entre la Photographie de Mode et l’Art

La photographie de mode et l’art font-ils bon ménage?

Article in English

Si l’on en croit le récit officiel, la photographie d’art et la photographie commerciale sont comme l’huile et l’eau : elles ne se mélangent pas. Le monde de l’art snobe la photographie commerciale pour son anti-intellectualisme et sa superficialité et, à leur tour, les photographes commerciaux dédaignent la photographie d’art, car ils la perçoivent comme étant pompeuse et incompréhensible. En tant que photographe, l’une des premières choses que vous devez donc faire est de choisir votre camp, puis de vous y tenir.

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Fashion Photography’s Tempestuous Relationship With the Art World

Do artistic and commercial photography mix well?

Version Française

If we believe the official narrative, art and commercial photography are like oil and water: each utterly repellant to the other. The art world turns up its nose at commercial photography for its anti-intellectualism and superficiality; in turn commercial photographers frequently disdain art photography for what they perceive as self-indulgence, pretentiousness, and incomprehensibility.

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Patrick Demarchelier, a timeless imagery…


“Get me Demarchelier!” …

It is Miranda Priestly, aka Meryl Streep, who asks for Demarchelier in the movie The Devil Wears Prada. No mistake, Patrick Demarchelier is in fashion what Romanée Conti is in Burgundy. Un Grand Cru. The best of the best, a master. He was Princess Diana’s personal photographer for years, thus becoming the first Non-British photographer who snaps the Royal family. Today he is considered as one of the most influential and best paid photographers of the fashion world.

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