It must be said that the baby boomers became the grandfathers and grandmothers of the Grandpa-boom. Nothing would have been done without them. Their ability to renew our society combined with their purchasing power means that senior models have an increasingly important place in the media landscape. They are more and more solicited for communication campaigns of big brands. A model of 73 years old even told me that he had been contacted to pose for the calendar of the ‘Dieux du Stade’ ( a French charity calendar with revealing pictures of rugby players) and he did it !
Even the nakedness of the third age is less and less taboo when accompanied by an aesthetic approach.
At 38, the age at which a model is normally already retired, Gisèle Bündchen shows that success continues to come at any age. Indeed, in 2012, when she was 33 years old, the Brazilian model earned more than 42m$ and remained the top model most in demand. Today, Gisèle continues her journey and has become an ambassador for the environment at the United Nations.
Subsquently, in her forties, Gisèle Bündchen not only carried on her modelling career but also proved that a model can become a leading woman whose fame supports a noble cause.
The same path has been followed by Ines de la Fressange or Linda Evangelista.
Like footballers, fashion has become an increasingly complex phenomenon. The model, can also, if she wishes to, share her experience with young models and agencies. Coaches, talent scouts, trend promoters and counselling blogs are now flourishing and enabling young girls and boys to find their vocation and a path to success.
Thus, we can say that from now on a model can start her career from 14 years for competitions. However, you need to be at least 16 years old to make modeling a real job according to the laws in France. In general, young models prefer to graduate before launching their career. As a matter of fact, if we take the example of the Elite agency, the models really exercise up to 30-35 years. After that, they have to consider a reconversion in the world of fashion or to move to a different field and sometimes become designers or photographers. Many models are in front of the camera. Their ability to focus on a lens is useful to play without shyness in front of a director and a technical team. In fact, we often forget that Monica Bellucci first signed up for Elite before becoming an actress. Kate Upton, Cameron Diaz, Charlize Theron, Diane Kruger, Laetitia Casta were also models.
Finally, the model business never stops. As the model scout Lou Carrion puts it, “This job is a passion, it’s something you do all the time. As soon as I step outside, I am automatically looking around to see if there is not a girl who might matches what I am looking for.”. Here it is understood that Lou Carrion, a former model, is not really exercising another profession. She continues her modeling job but in another form. This demonstrates how much fashion can get under your skin. When listening to branch managers or recruiters the words “instinct”, “flair”, “intuition” come back regularly. This environment permeates and also develops a lifestyle. Fashion becomes deeply rooted in your life and perception.
Considering that the luxury industry represents a global turnover of 212 billion euros, having a background in fashion is a great opportunity. There is a place for anyone for anyone wanting to realise their dreams.
A model must understand that the environment is based on concepts, not forms as beauty is not really palpable and appreciate that this is the universe where he or she will have their profile.
Beyond the notion of age, today, the model is a woman of intelligence that should not be limited to being young or beautiful. She must propose a way of being.
What Saif Maddhi summarizes by “The new faces”. A bit like an actress, the model must present a way of inhabiting her garment without limiting herself to wearing it …
A bit like an actress…and we can speak as much about the game of a model as we can of an actress.
It is up to each of you to find this game or tweak it!
Success is at the end of the road!