Today Facebook and Instagram has brought models into the real world. Bar Refaeli has more than 3 million fans on Facebook. Doutzen Kroes has 6 million subscribers on Instagram. The account of Emily Ratajkowski @emrata, assembles more than 10 million subscribers.
But being photogenic is not enough. Indeed, the personality also comes into play so are ethical choices or the way of getting away from the codes established in the world of fashion for decades.
Be beautiful and shut up, it’s over.
You want to be a model? Set free rules and let your beauty speak freely.
Envied, copied, followed by adored admirers, the models today no longer appear weekly or monthly. We want to see them every day, every minute, every second. This job has become more intense, more addictive, more imposing.
The models create an Instagram account to present their work and develop power by encouraging self-confidence and to raise awareness for causes in which they are involved. Models all over the world now have accounts on the internet (eg: @angelcandices) because catwalks and portfolios are no longer enough. Stars of the social networks, they make the front page of the magazines. People also want to know about their lifestyle, their views and want them to get involved in the political and cultural life of their respective country. Did not Carla Bruni become French First Lady?
On her Instagram account, Constance Jablonsky is wearing a simple swimsuit, that draws attention to a lake in Iceland rather than on her. This is another way to promote natural beauty, unvarnished, to remove the hype side of photo studios and promote a model of simple happiness. What does this simple photo express? A reflection of the abandonment of the first role in favor of the beauty of nature. We see the model in the background, slightly erased in the immensity of natural beauty.
The model is part of our everyday lives and this change has the lives of those who follow them. It’s a real job. And to those who say that “It’s easy to be a model. Very simple. Just ask and you win millions without even doing anything “, correct them!
The fashion world is sometimes eccentric, electric, whimsical, brilliant. We must constantly adapt to different couturiers, demanding customers and photographers, who ask their model to live in front of the lens, to embody a sometimes extreme character in a setting that is also changing. The challenge? To be appreciated by faithful admirers who are eager for images and novelty.
Fans closely follow these icons on a day-to-day basis. We do not just wait for them on the catwalks. They have gone down to the arena to enter the daily lives of their fans. To be a model is to be also a major player in society, to be an actress who will participate, according to her whim, in a new lifestyle.
Models are therefore going to strongly influence teenagers and the perception of a balanced family life and will promote a certain lifestyle. Just yesterday, I was watching Doutzen’s story on Instagram showing her best moments with her father.
The model becomes a role model.
She reminds all girls that a dream can become real – in the simplicity of the real world. On her Instagram account, Constance Jablonsky is wearing a simple swimsuit, that draws attention to a lake in Iceland rather than on her. This is another way to promote natural beauty, unvarnished, to remove the hype side of photo studios and promote a model of simple happiness. What does this simple photo express? A reflection of the abandonment of the first role in favor of the beauty of nature. We see the model in the background, slightly erased in the immensity of natural beauty.
Today it is even more difficult to impose oneself without promising a world that does not exist. And yet, this is the major challenge of being a model. To dream by mingling with the crowd, and to promise, despite undeniable physical qualities, sometimes supernatural, that happiness is a simple thing and that can be aspired to by millions of people… The people want a snapshot…A pseudo-instantaneous capture of her own life. The public is asking for these moments because individuals want to live like the model they have chosen. The fans want to see everything from their role models: their glasses, their shoes, their car, their last boyfriends and even which lipstick they are wearing.
In short, a model must deviate from the norm and give us a sense, a direction to follow.
The model emancipates us through her freedom that he or she takes. Models are remarkable persons because they do not look like others, because they draw a new voice, a new way of being and constantly redefine the notion of femininity.
A secret then: cultivate your soul as much as your beauty!